One of the hardest things to predict is how effectively you reach and engage with your target audience. The field of marketing is changing rapidly and we are driving that change by making brands more attractive.
All business and digital marketing leaders must ask themselves where is the main consumption of online services and applications in the age of technology? In this case, why are leaders investing in B2B online marketing strategies on Linkedin?
LinkedIn best practices could help you position yourself as an industry leader and enhance your brand. It allows you to build credibility and brand awareness, build a significant network, increase website traffic, generate quality leads, etc. LinkedIn is also the preeminent social network for recruiting and hiring top talent!
First, you need to create a brand presence on LinkedIn and use it as an informational platform. How? As @ LinkedIn Marketing Labs says:
Define your target audience
Reuse existing content
Distribute diverse content
Take advantage of thought leadership
Measure brand awareness